THE CATEGORY GUIDE

Best Email Marketing Software

Choose an email platform around your audience, sending volume, and automation needs. A low entry price matters less than the cost of your actual newsletter.

Tools to put on your shortlist

2 tools · Sample pricing and plan information

Email marketing, automation, and customer relationships in one toolkit.

  • Email campaigns
  • Marketing automation
Not yet rated
$9.00 / moExplore

Build email campaigns and customer journeys around your audience.

  • Email campaigns
  • Audience segments
Not yet rated
$13.00 / moExplore

Compare email marketing software

Software shortlist with pricing, free plans, and key differences
SoftwareBest forStarting priceFree planRatingKey difference
BrevoStartups, Freelancers$9.00 / moYesNot yet ratedEmail campaigns
MailchimpStartups, Agencies$13.00 / moYesNot yet ratedEmail campaigns

What to look for

  • Contact and send allowances
  • Automation depth and export options

What matters in email marketing

Choose an email platform around your audience, sending volume, and automation needs. A low entry price matters less than the cost of your actual newsletter.

Write down your must-have requirements separately from features that would simply be nice to have. A short pilot should test the most difficult part of your workflow, not just the easiest demo.

Compare contact and send allowances with automation depth and export options. Include the cost of setup, training, and ongoing administration in the decision.

Best tools by use case

Growing newsletters

Start your evaluation with Brevo, Mailchimp. Compare one representative workflow before adding more candidates.

Shortlist for growing newsletters

Email marketing, automation, and customer relationships in one toolkit.

  • Email campaigns
  • Marketing automation
Not yet rated
$9.00 / moExplore

Build email campaigns and customer journeys around your audience.

  • Email campaigns
  • Audience segments
Not yet rated
$13.00 / moExplore

Budget options

These tools have listed starting prices below $10 per month. Confirm the current price and billing terms before buying.

Email marketing, automation, and customer relationships in one toolkit.

  • Email campaigns
  • Marketing automation
Not yet rated
$9.00 / moExplore

Free options

Free-plan availability was verified against vendor pricing pages in September 2026. Check the vendor’s current limits.

Email marketing, automation, and customer relationships in one toolkit.

  • Email campaigns
  • Marketing automation
Not yet rated
$9.00 / moExplore

Build email campaigns and customer journeys around your audience.

  • Email campaigns
  • Audience segments
Not yet rated
$13.00 / moExplore

AI-powered options

Email marketing, automation, and customer relationships in one toolkit.

  • Email campaigns
  • Marketing automation
Not yet rated
$9.00 / moExplore

Build email campaigns and customer journeys around your audience.

  • Email campaigns
  • Audience segments
Not yet rated
$13.00 / moExplore

Explore alternatives

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Frequently asked questions

How should I choose email marketing software?

Begin with contact and send allowances. Then compare automation depth and export options using a small pilot with your own content.

Are the listed prices verified?

Prices across this collection were verified against each vendor's official pricing page in September 2026. Vendors change rates and regional terms often, so confirm current pricing on the official site before you buy.