THE EDITORIAL SHORTLIST

Best WordPress Plugins and Companion Tools

A focused selection for a specific job, with the strengths and tradeoffs that matter.

THE SHORT ANSWER

Start with the job your WordPress site needs done. Jetpack covers several native site utilities; Plausible and Make are companion services for measurement and automation, not interchangeable WordPress plugins.

Our shortlist at a glance

Software shortlist with pricing, free plans, and key differences
SoftwareBest forStarting priceFree planRatingKey difference
JetpackFreelancers, Agencies$9.95 / moYesNot yet ratedWordPress utilities
PlausibleStartups, Freelancers$9.00 / moNoNot yet ratedWebsite measurement
MakeAgencies, Startups$9.00 / moYesNot yet ratedConnected workflows

How we chose these tools

  • Fit for a specific, recurring job
  • Cost at realistic team and usage levels
  • Ease of setup, maintenance, and export

Read our evaluation methodology and explore the full development collection.

The picks, explained

01

Jetpack

Best for wordpress utilities

$9.95 / mo

Why it made the shortlist

Jetpack earns a place on this shortlist for wordpress utilities. Multiple WordPress utilities in one ecosystem; the Security and Growth plans are $9.95/mo billed yearly (50% off the first year, renewing at $19.95/month). Evaluate it with a representative task before rolling it out. Tradeoff: Features can require separate subscriptions.

What works well

  • Multiple WordPress utilities in one ecosystem
  • Can simplify routine site administration

Keep in mind

  • Features can require separate subscriptions
  • Check overlap with hosting features
Explore Jetpack →
02

Plausible

Best for website measurement

$9.00 / mo

Why it made the shortlist

Plausible earns a place on this shortlist for website measurement. Focused reporting surface; Starter is $9/mo at the 10,000-pageviews tier, with no free plan but a free trial. Evaluate it with a representative task before rolling it out. Tradeoff: Less suited to complex product analytics.

What works well

  • Focused reporting surface
  • Designed for lightweight website measurement

Keep in mind

  • Less suited to complex product analytics
  • Check volume-based plan costs
Explore Plausible →
03

Make

Best for connected workflows

$9.00 / mo

Why it made the shortlist

Make earns a place on this shortlist for connected workflows. Visual mapping exposes workflow steps; Core is $9/mo for 10,000 credits billed annually after a free 1,000 credits per month. Evaluate it with a representative task before rolling it out. Tradeoff: Complex scenarios need error handling.

What works well

  • Visual mapping exposes workflow steps
  • Useful for connecting separate tools

Keep in mind

  • Complex scenarios need error handling
  • Usage can grow with frequent runs
Explore Make →

How to build your shortlist

Start with the job your WordPress site needs done. Jetpack covers several native site utilities; Plausible and Make are companion services for measurement and automation, not interchangeable WordPress plugins.

Start with two candidates. Give each the same small project and write down the workarounds, training needs, and ongoing ownership it requires. Extra features have little value if they make routine work harder.

Compare the complete cost

Look beyond the advertised entry plan. Count the people who need paid access, the usage allowances, and the administrative time involved. Jetpack Security and Growth are $9.95/mo billed yearly (50% off the first year, renewing at $19.95/month), Plausible Starter is $9/mo at the 10,000-pageviews tier, and Make Core is $9/mo for 10,000 credits billed annually. These are US list prices verified against vendor pricing pages in September 2026; confirm current terms on the vendor’s site.

Frequently asked questions

How were these tools selected?

This shortlist compares product positioning, workflow tradeoffs, and pricing verified on each vendor's official pricing page. It is not a completed hands-on test or a universal ranking. Our methodology explains the evidence required before publishing a scored review.

Should I choose the free option?

A free plan is useful if its limits fit your work. Jetpack and Make both have free plans, but Plausible has no free plan - only a free trial - so budget for at least $9/mo at the Starter tier. Check the features, allowances, and migration cost before making price the deciding factor.

Sources