If you are looking for a HubSpot alternative, start with Brevo, Mailchimp and Intercom. HubSpot Starter runs $15 per seat/month billed annually, while Brevo's Starter starts at $9/month for 5,000 emails and Mailchimp Essentials at $13/month for 500 contacts. The right choice depends on whether you prioritize a smaller messaging toolkit, email-focused campaigns, or support-led customer relationships.
The shortlist at a glance
Software shortlist with pricing, free plans, and key differences
Brevo belongs on this shortlist when you need a smaller messaging toolkit. Start with messaging and contacts. Brevo's Starter starts at $9/month for 5,000 emails/month (10% off billed yearly), with a free plan that sends up to 300 emails/day. It is a substitute for that job, not necessarily every feature in HubSpot.
Mailchimp belongs on this shortlist when you need email-focused campaigns. Focus on an email audience. Mailchimp Essentials starts at $13/month for 500 contacts and Standard at $20/month, billed monthly with costs rising by contact tier. It is a substitute for that job, not necessarily every feature in HubSpot.
Intercom belongs on this shortlist when you need support-led customer relationships. Center the workflow on customer support. Intercom's Essential is $29 per seat/month billed annually plus $0.99 per Fin AI Agent outcome. It is a substitute for that job, not necessarily every feature in HubSpot.
What works well
A connected support workspace
Self-service content alongside conversations
Keep in mind
Usage-based extras need a budget
Implementation requires an organized knowledge base
Shortlist HubSpot if contact records and sales pipelines are central to your work. Validate the exact plan and test a representative task before choosing.
Start with the workflow that is causing friction. Export a small, representative set of data and recreate it in your strongest candidate. Check whether ownership, permissions, and useful context survive the move.
On pricing, HubSpot’s free tools cost $0 for up to 2 users and Starter tiers are $15 per seat/month billed annually ($20 billed monthly). Marketing Hub Professional is $800/month with an annual commitment plus a one-time $3,000 onboarding fee, and Enterprise is $3,600/month plus $7,000 onboarding, so suite costs need careful modeling against Brevo from $9/month, Mailchimp from $13/month, and Intercom from $29 per seat/month. Prices are US list prices; confirm regional pricing and taxes on each vendor’s site.
Keep the old workspace available during the pilot. Agree on who will maintain the new structure and what a successful trial should demonstrate.
Frequently asked questions
What is the best alternative to HubSpot?+
For a smaller messaging toolkit, evaluate Brevo first; its Starter starts at $9/month for 5,000 emails/month versus HubSpot Starter at $15 per seat/month billed annually. The best overall choice depends on your required workflow, migration constraints, and budget.
Should I switch away from HubSpot?+
Only if the new tool solves a recurring problem. Pilot one workflow, check exports and permissions, and account for the time needed to retrain your team. Note that HubSpot's free tools cover up to 2 users, so a move only pays off once you need paid automation or multi-hub features.
Brevo
Mailchimp
Intercom
$9.00 / mo
HubSpot